Marketing & Customer Insights Analyst Jobs in the US

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US customer analytics careers

Marketing and customer insights analyst roles

Marketing analysts connect customer behavior and campaign data to decisions about acquisition, retention, product, and brand. Some roles are channel-focused and highly quantitative; others combine survey research, segmentation, and storytelling. The live openings below show how employers divide that work.

Listings focus on employers hiring in the United States across marketing performance, customer insights, growth, CRM, and digital analytics.

Looking now? Jump to the current openings, or set up a free marketing and customer insights analyst job alert.

Search focus

Growth · Research · Attribution

Use this guide

Compare career paths, skills, and current openings

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Jobs appear and expire with the live board

Portfolio prompt: challenge the obvious conclusion

Take a campaign result that appears successful and test the conclusion. Check the comparison period, mix of new and returning customers, margin, seasonality, tracking gaps, and whether the channel may be claiming demand created elsewhere. This demonstrates the skepticism employers need from an insights analyst.

Which customer question do you want to answer?

Choose the customer question that pulls you in.

Which campaigns and channels create profitable growth?

Look for Marketing Analyst, Performance Marketing Analyst, Growth Analyst, and Marketing Analytics roles. Common topics include attribution, acquisition cost, conversion, incrementality, budget allocation, and experimentation.

Why do customers choose, stay, or leave?

Explore Customer Insights Analyst, Consumer Insights Analyst, CRM Analyst, and Retention Analyst roles. Segmentation, surveys, lifecycle analysis, cohorts, qualitative research, and presenting customer narratives may feature heavily.

How should product and marketing respond to behavior?

Search for Product Marketing Analyst, Digital Analyst, Ecommerce Analyst, or Web Analyst roles. These can blend journeys, funnels, merchandising, content performance, and cross-functional recommendations.

The marketing analytics toolkit employers value

  • Excel, SQL, dashboards, and clean campaign or customer data.
  • Funnel, cohort, retention, acquisition-cost, lifetime-value, and conversion analysis.
  • Web analytics, advertising platforms, CRM tools, or research methods depending on the specialty.
  • Experiment design and awareness of attribution limitations.
  • Turning customer evidence into a clear action for marketing, product, or leadership.

Compare revenue analytics roles or browse broader data jobs. Hiring a US marketing or insights analyst? Reach candidates comparing campaign, growth, research, and customer-behavior roles — post a job.

Marketing analyst job FAQ

Do marketing analysts need SQL?

SQL is increasingly useful when customer and campaign data lives in a warehouse, but some channel-focused roles rely more on platform reports, spreadsheets, and BI tools. The job description will reveal the expected depth.

How is customer insights different from marketing analytics?

Customer insights often combines quantitative behavior with surveys or qualitative research to explain motivations. Marketing analytics more often measures campaigns, channels, and growth performance. Many roles overlap.

Want the next opportunity? Create a free marketing and customer insights analyst job alert and choose the categories, job types, and locations you want to follow.

Updated listings

Current US marketing and customer insights openings